Are Event Organizers Responsible For Knowing What Is In Their Event?

Quick and Dirty Friday Discussion:

Before we go on with this discussion keep in mind that a) it’s not up to ME or ANYONE to decide if the copyright/trademark of anyone has been violated – it’s up to the owners of those marks,etc. b) I am asking a question to the community about the responsibility of event organizers – not accusing the event organizers of the event (that I am not even naming) of anything.  This is an OPINION article only.

I happened to see on Plurk a vendor ad from a designer which had a pack of t-shirts with some designer logos on them.


I only really noticed the Yves Saint Laurent logo and the use of the Chanel logo. Note that I am in love with the “Feline” shirt (no surprise).

Logos_Image_3_Chanel_TOP-LOG-003 ysllogo

Here’s the 2 logos in case anyone is wondering what they look like.

I found this article which is a pretty good summary of logos and their place with trademark/copyright :

So questions I pose to the community are:

Do you think using a company logo in a Second Life t-shirt constitute as trademark/copyright violation?
Do you think that event organizers are responsible for policing/moderating items that designers offer up that may possibly violate copyright/trademarks?

Sound off in the comments.



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ImpSlapyes eent organizers are responsible sorry is up to them to police their turf
ImpSlapmake sure everyone is set up befor ethe evnt starts
ImpSlapwhen you put your name on something as the responsible person for it means you can´t ignore the responsabilities
ImpSlapone thing to use a company logo for satyre for example
ImpSlapputting it on a shirt to seel in rl gets you jail time
Gogosome event orgaizers just wont recognize infringement right off the bat, but once they have been notified, they definitely should take action
ImpSlapand digitaly is Trademark infrigement the issue is not even copyrights but Trademarked symbols that represent organizations
CakeShame on R.I.Celli, they didn't need to resort to ripping designs like that.
Gidge Starkyu[
MouseMimistrobeI don't know about jail time though? But trademark is done so that the trademark owner and bring someone else to court and charge infringement. So if they lose the lawsuit, they pay a big fine.
Gidge Starkyup even
Gidge Starki don't know why they would
Gogoim so torn about their brand. i love SOME things, but some things are templates, and now this
Gidge Starkthey're not noobs, they KNOW better
Gogolike their brand doesnt know what it wants to be -- a really high quality brand, or bargain basement
Gogosometimes they line their mesh, sometimes they fucking dont!#!#! RANTRANTRANT
Gogoobviously this is a love/hate rship
ImpSlapMouseMimistrobell: you get jail time if you do it in rl clothes is considered counterfeit it hink hat´s the right word to use
kesseretim not sure that copyright/trademark infringement is a jailable offense, it's more civil - but I COULD BE WRONG.
RuffThis is something that's close to home for me since my business walks a fine line between what's considered copyright infringement and what isn't... and I've long been open about that. I'll explain...
kesseretElyHynes: that is counterfeiting - that is a crime, this is not counterfeiting, they are not trying to represent their brand as YSL or chanel
ImpSlapit´s what happens to anyone selling forged brands from their trunk but here is just clearly trademark infrigement
kesseretthat's what i think...
RuffYes, by all rights, using real-world intellectual property on items for sale in Second Life is not technically 100% ethical... but it's also not 100% illegal either. Here's why.
ImpSlapkesseret: they are profiting on their logo so it´s trademark infrigement
ImpSlapevery company with a trademarked logo has specific and strict rules on how it´s used
RuffThe SL ToS - that we all agreed to when we signed up - state that Linden dollars are NOT real-world currency, merely game tokens that can be later exchanged for real money in a separate transaction.
RuffThus, on items sold in-world, no actual money is changing hands and no sale is taking place.
RuffIt's only once you start listing stuff on the Marketplace that LL starts to take a dim view of it; because they take a cut from each sale and sales can be conducted in US$.
ImpSlapRuffDawg: it does no matter if you make a profit from it or not
RuffThis makes LL a partner in any potential lawsuit brought against a seller by a real-world trademark holder.
AiredineFrankly, you have to take a test when you upload mesh, that CLEARLY DEFINES what is and is not intellectual property infringement, and that IP infringement IS NOT allowed, whether OR NOT you are making profit.
ImpSlapyou cannot used trademarked logos
ImpSlapnot unless is for satyre or t refer to the brand
ImpSlapyou can ask Vaki
RuffAll I know is that I've had numerous encounters with LL's "commerce team" regarding Marketplace listings... and yet those same people have actually logged into my account, stood there in the middle of my store,
Airedine"However, use of designer logos and brand names without permission, such as Gucci, Nike, Louis Vuiton, etc., is usually not acceptable."
Ruffand done nothing about the multitude of items right in front of them.
RuffWhat they say in their wiki and how they apply their own rules is obviously not matching up. I've gotten away on their technicalities for years and until they close the loopholes, I probably still will.
AiredineI believe that business owners in Second Life should handle themselves with integrity
RuffCall it whatever you like. They wrote the rules and they're the ones enforcing them. They obviously realize the limits to their own power.
AiredineAnd innovation. You can do SO MUCH in second life, why would you just rip off someone else's shit.
EclecticWingtipsplease keep in mind that making money is not a factor in whether something is illegal or breaking copyright laws or trademark laws.... that doesnt come into it at all actually
ღ Chandni ღhere is a link to an article about copyright infringement and jail
EclecticWingtipsand yes i do believe that event organisers should be keeping on top of this... because it gives these events a bad name and can also impact on the reputation of other designers in the event who arent sdoing
EclecticWingtipsanything wrong
AiredineEclecticWingtips: Yes, exactly.
RuffBecause I'm not "just ripping off someone else's shit". The majority of my business actually comes from original content and custom orders for in-world teams who have their own original identity packages.
ImpSlapother creators bust their ass to put out content sitting next to this
AiredineSo make items with original content, and don't stoop to making things with trademarked logos.
EclecticWingtipsVaki should be in here :-P
About kesseret

Tough on the outside, sweet on the inside. A regular Lindt truffle. I run this shit and try to keep our noses clean but sometimes that doesn't happen. Notable notes: I love cats.


  1. Yes they are responsible to police it. If they allow it, it’s tacit permission and support of infringement. Obviously folks can’t know “everything” and stuff might get missed but……….

  2. Organizers are fully responsible for the content sold in their events. I know from experience that the organizers of The Mens Dept and also The Hottie Cooterati events take a very strict stance against copyright violations and do not hesitate to kick out anyone using RL logos/trademarks and/or artwork. Those are events I happily support by spending my Lindens there and blogging them.

    On the other hand I was invited to blog a hunt for men’s items and there were two creators using RL content – a picture from The Transformers movie and a Disney character. When I contacted the organizer and pointed that out she told me she was ‘too busy to check what people offer and it wasn’t her business’. I left that group, muted the owner and didn’t feature the hunt.

    Kinda funny that people on the one hand yell ‘content theft’ when a well-known SL creator’s items get copybotted and on the other hand gladly spend their money on Hello Kitty, Chanel or Disney items. Cause when it hits the ‘big ones’ it’s not really theft, inorite?

  3. Mavi Beck says:

    I do think they are responsible, considering that they also upload the vendor pictures to their own Flickr stream to publicize the event. I don’t even think ignorance applies in this case as the logos used this time (and many other times before by the same designer at the same event) are not of unknown brands nobody has ever heard of. As far as I know people have reported this thing to the organizer of said event and they never got an answer in return. That speaks volumes to me and it is sa sign that they are deliberately ignoring what’s going on.

  4. I think the organizers should be reviewing the stores goods before opening the event to the public. Resorting to using a rl design is tacky and most of the stores that do this obviously can make their own designs. People are just to lazy now a days, they just buy templates and slap on default textures. Makes me not likely to shop at any major fashion event as it’s mostly all just regurgitated templates and copyrighted images. The organizers allowing this to continue just hurt their image and the other stores who take the time to make unique well thought out products.

  5. In this specific instance, I’m curious as to why an sl store that has a very well established brand feels the need to paste a logo from real world brand onto their designs? This creator usually does good original texturing on their stuff, good enough that they are one of the few stores which uses mesh templates that I will purchase from, I’m getting the feeling that this was a last minute “oops I need to have something out for TDR” last minute type deal. Either way, kinda disappointed with a usually cool sl brand, as for whose responsibility it is, it really is the creators, but, much like if it was a student who plagiarized a paper, when the prof becomes aware that the paper was plagiarized, they are obligated to do something about it.

  6. I’m inclined to think the use of the Chanel logo in that context works as parody (like what they did to the Celine logo) and therefore falls under ‘fair use’, but the YSL is just a straight rip. Not OK. And if as an event organiser you’re not able or willing to be aware of everything sold under your umbrella, then either get some extra eyes on it or quit organising events.

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